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Nemo Black Catalogue 2020:

 

The company was founded in 2011 a small and dedicated team to design and manufacture advanced weapons systems for Military and Law Enforcement professionals. In 2012 NEMO shifted its focus to become a weapon systems integrator In an effort to meet the growing demand of the consumer markets for its products. NEMO Arms HQ is in Kalispell, Montana USA -where all of its weapons are designed, machined and assembled by hard working Montanans determined to restore America's manufacturing industry.

While crafting the Nemo Black Catalogue, my vision was to infuse it with a chic and minimalistic aesthetic. The primary objective was to introduce the new somber black rifles to both current and potential consumers. An intriguing aspect of this project was the fun fact that all rifle assets provided by the client weren't originally black. The task involved editing the original rifles to transform them into the sleek black variants envisioned.

 

The color palette for the catalogue was intentionally kept minimal, predominantly featuring red, black, and white, mirroring the brand logo. The 40-page book, bound with saddle stitch binding, not only showcased the black rifles but also provided a seamless digital experience accessible through their website. This approach ensured a consistent and visually appealing presentation both in print and digitally.

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www.nemoarms.com

 

TYPOGRAPHY | MARKETING | IN DESIGN | PHOTOSHOP

Nemo Catalogue 2021:

NEMO Arms, Inc. is a world leader in weapon systems integration and 1st production 300 Win Mag AR platform. Committed to research and development to deploy advanced, highly accurate weapon designs and technologies that enable our partners in Special Operations, Federal Law Enforcement and the private sectors to effectively and confidently carry out their missions.

With the new year arriving it's time to update the rifle catalog. Not only do we have new arm rifles, we also designed some new gears for them. The new gears includes patches, buffs, t-shirts, tanks, and masks. Resembling the 2020 Black Catalogue we keep a minimal and and clean design to keep everything correspondent.

© 2025 by Shenyeng Xiong
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